Taje's Trendy Takes

  In the world of social media marketing, some brands stand out for their ability to connect with audiences, and Savage X Fenty and Nike are prime examples of this. Savage X Fenty , Rihanna's lingerie brand, leverages Instagram and TikTok to create an inclusive and empowering narrative. The brand’s Instagram feed is a blend of diverse models, behind-the-scenes content, and interactive posts that emphasize body positivity and self-expression. The use of TikTok, with its short-form, visual style, helps to spread campaigns like #SavageXToo, highlighting both fashion and inclusivity in a fun, shareable format. Rihanna’s personal brand plays a key role here; her authenticity and engagement with fans reinforce the message that Savage X Fenty is for everyone. Nike, on the other hand, dominates platforms like Instagram, Twitter, and YouTube by focusing on motivation, athleticism, and social causes. Nike’s posts often feature powerful athletes, inspirational quotes, and calls to actio...

Hi, I'm Taje Ruffin, a returning student at the University of Missouri- St. Louis (UMSL), where I'm majoring in Communications. My focus is on leveraging my passion for fashion and sports to make an impact in the world of Public Relations. After I graduate, I hope to work in the sports industry, particularly with the NBA, combining my love for basketball with my interest in fashion.  While I don't have professional experience in social media yet, I've been fascinated by it since I was 12 years old, when I first discovered Instagram. Growing up, I spent a lot of time watching fashion shows and reading celebrity gossip magazines, which sparked my interest in the intersection of PR, fashion, and media.  Social media has transformed the PR landscape, and I believe this course, COMM 3370, will help me understand the tools and strategies I need to succeed. I'm excited to dive into the field and learn how to craft compelling stories and build brand identities in the digita...