Blog Post #9: Why Trust Beats Numbers Every Time

 Okay, let’s talk about something that matters more than follower count: trust. It’s not about how many people follow you; it’s about whether they believe in what you’re doing. And if they don’t, good luck convincing them of anything. Even if you have millions of followers, you can’t just throw out random content and expect it to stick. Engagement is everything!

To me, that’s why Reverb.com stands out. They aren’t just posting for the sake of posting; they’re providing value to their audience. Whether it’s interviews with musicians or tips on how to use instruments, Reverb is actively building trust. They’re giving their audience content that’s not just about selling stuff but actually helping them. That’s the difference between getting lost in the noise and creating a community that wants to come back to you.

Honestly, we’re seeing the same thing on TikTok. Some creators out there have millions of followers, but their engagement is low because they’re just not connecting with their audience. Then there are the smaller creators with around 100k to 400k followers who are killing the game. Why? Because they engage. They reply to comments. They show up for their audience. It’s not about how many followers you have; it’s about how much those followers trust you. When you have that trust, you can get them on board with anything you’re doing.

Reverb’s content works because it’s real. They’re not out here selling 24/7, but instead, they’re offering value. They’ve built a relationship with their audience, and that’s why their followers trust them. That’s exactly how you get people to buy into your brand, support your projects, or even just following you. People want to feel like they know you. Once they do, you’ve got them.

So here’s the thing: trust isn’t built overnight, and it’s not about trying to push sales in every post. It’s about showing up consistently with content that resonates. It’s like the small influencers who might not have millions of followers, but they’re the ones getting the engagement. They know it’s about the connection, not the numbers.

Bottom line is, if you’re not earning your audience’s trust, you’re doing it wrong. But if you’re focusing on creating content that helps, engages, and connects, that’s how you build something lasting.

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